
About Shaw Golf Clothing
Shaw Golf Clothing was founded in 2020 by brothers Harry and Lewy Shaw, born from a shared passion for golf, clothing and doing things differently.
Based in Bournemouth on the South Coast, Shaw Golf is a true family business. What started with two brothers and a vision to challenge the traditional image of golf has grown into a clothing brand worn by golfers and athletes across clubs around the world, on tour and by professional footballers.
At the heart of Shaw Golf is Harry Shaw, known as the “Tattooed Golf Coach”. Harry has always stood out from the crowd. A professional golfer and coach covered in tattoos, he experienced first-hand how easily golf can judge people for looking or thinking differently. Rather than conform, Harry chose to embrace what made him different — and that attitude became a huge part of the Shaw Golf identity.
Together with his brother Lewy, Harry set out to create golf clothing that felt different. Clothing that looked good, performed on the course and, most importantly, allowed people to express themselves.
From the beginning, Shaw Golf has been about more than simply making golf shirts and jackets. It is about changing perceptions of the game and showing that golf belongs to everyone, whatever their background, style or level of experience.
A Bournemouth Family Business
Shaw Golf remains proudly rooted in Bournemouth and the surrounding South Coast. The brothers' involvement in golf extends beyond clothing, with coaching, custom fitting, events and travel all forming part of the wider Shaw Golf journey.
Through South Coast Golf Hub, Harry and Lewy work with golfers of all abilities, offering coaching and expert equipment fitting alongside the clothing business. Their connection with the local golfing community remains central to everything they do.
That local foundation has helped Shaw Golf grow into a brand with an increasingly global presence, while still retaining the personality and independent spirit that started it all.
Worn Around the World
Shaw Golf clothing can now be seen across golf clubs worldwide, from everyday golfers enjoying a weekend round to players competing at the highest level.
The brand has made its way onto professional tours, including The Open and the DP World Tour, with professional players choosing Shaw Golf alongside — and in some cases instead of — established major golf brands.
Our clothing has also found its way into professional football, with footballers choosing Shaw Golf both on and off the course. It is a reflection of what the brand has always aimed to achieve: clothing that works beyond the traditional boundaries of golf.
More Than Golf Clothing
Shaw Golf is built around individuality, quality and a willingness to challenge the norm.
Our performance garments are designed for life on and off the course, combining comfort, stretch, moisture management and practical performance with distinctive designs that refuse to blend into the crowd.
We have never wanted Shaw Golf to look like every other golf brand. The aim has always been to create clothing with personality — something you can wear because it represents who you are, not simply because it has a golf logo on it.
Giving Back
Giving back has also become an important part of the Shaw Golf story.
Through limited-edition collections, the brand has supported causes close to the team's hearts. The “FU Cancer” collection has raised money for Macmillan Cancer Support through local fundraising efforts, while the “Mind Blue” range supports Dorset Mind and its work around mental health.
For us, clothing can be about more than what it looks like. It can carry a message and help make a difference.
The Shaw Golf Journey
From two brothers in Bournemouth with an idea to a brand now being worn across golf clubs around the world, on professional tours and by professional footballers, Shaw Golf has come a long way.
But the philosophy remains the same.
Be different. Be yourself. Don't worry about fitting the mould.
Shaw Golf was created to challenge what golf clothing could be, and that spirit continues to drive everything we do.
Whether you're playing your first round, competing at club level, coaching, travelling, playing on tour or simply enjoying life away from the course, Shaw Golf is made for people who want to stand out rather than blend in.
Shaw Golf. Built by brothers. Born in Bournemouth. Worn worldwide.